From southern Skåne came curious glassblower Leif Lundberg with dreams of discovering. Even with the achievement of being in Guinness World Records for his handmade glass of trombone and bass tuba , he had more to give.
From pure creativity and new technology, the great taste of Lundberg Classic Golden Spiced was born. Get the classic taste of new and impressive technology focusing on a fast process that gives you enjoyment. By chance, Leif was inspired to create the drink when he saw an American television program that made Whiskey in a non-traditional way. This was the kick that started the fire. After much experimentation, Leif found the perfect method and the recipe for Lundberg Classic Golden Spiced came into being. With tools such as oak planks, ultrasound and electric power, the beverage is produced in just a few days instead of years. With the right air pressure, the flavor and color of the beverage are released, which are comparable to the results of a long traditional aging process.
In a world full of stress, this drink reminds you of the value of slow and pure enjoyment, which is the core and true meaning of fast process – slow living .
A handcrafted process requires a handcrafted identity. Lundberg Classic found the perfect partner in Zenit Design who took the time to understand and then design a thoughtful identity which is representative of the brand, its history and yet is modern. Read more about Zenit’s process of redefining the brand.